If you are weighing Drip vs Kit (formerly ConvertKit), the answer usually falls out of what you sell. Drip is ecommerce email automation built on store data: orders, carts, products viewed, and revenue coming out of Shopify, BigCommerce, or WooCommerce. Kit is creator email: growing a subscriber list and selling digital products, courses, and paid newsletters to it. Stores are better served by Drip. People whose product is their own work are better served by Kit.
Start with what you sell, not with the feature list.
On a feature grid these two look closer than they are. Both send broadcasts, both have a visual automation builder, both do tags and segments, both offer forms. The difference is which data each one expects to be interesting. A store has a catalog, a checkout, order values, and a repeat purchase cycle. A creator has an audience, a publishing cadence, and offers that go out to that audience. Those are different shapes of business, and the tools are shaped to match.
So the useful question is not which product has more features. It is whether the data that should drive your email lives in a store or in a content and audience relationship. Get that right and most of the rest of the comparison stops mattering.
What Drip actually is.
Drip is ecommerce marketing automation. Its integrations with Shopify, BigCommerce, and WooCommerce pull the store into the email tool, so purchases, carts, product views, and lifetime value are available as triggers, filters, and segment conditions rather than as data you have to sync yourself. Workflows can be multi condition and revenue aware, which is what makes abandoned cart, post purchase, replenishment, and win back flows straightforward to build. It also has onsite campaigns for popups and signup forms on the store, sub accounts for agencies running several brands, and free migration help if you are moving from another tool.
Pricing is one plan sized by contact count, with no free tier. As reported mid-2026 that means roughly $39 a month up to 2,500 contacts, $89 a month at 5,000, and $154 a month at 10,000, after a 14 day trial. Drip blocks price scrapers, so those figures come from aggregators rather than a live page; confirm the current numbers on drip.com. The part that does not change is the model: every feature is included at every tier, so nothing is held back to sell you an upgrade.
What Kit (formerly ConvertKit) actually is.
Kit renamed itself from ConvertKit in October 2024, which is why search results still carry the old name, and it serves more than 600,000 creators. The product is built around an audience: forms and landing pages on every tier, tag based subscriber management, both visual automations and simpler linear sequences, and built in commerce so you can sell digital products and paid newsletters without bolting on another checkout. The creator network, where creators recommend each other to their subscribers, is a genuine growth channel you do not get anywhere else.
Kit is free to 10,000 subscribers, which is unusually generous, but the free tier allows only one basic automation. Paid pricing scales with subscriber count: as of mid-2026 the Creator plan is $33 a month billed annually at 1,000 subscribers, with Creator Pro at $66 a month. The September 2025 price increase from the legacy $15 a month entry point is the most common complaint from long time users, and it is the reason a lot of people started comparison shopping in the first place.
Pricing runs in opposite directions.
Kit is cheaper to start and Drip is flatter to grow into. Kit gives you a large free tier with a hard limit on automation; Drip charges from day one and holds nothing back. Which one is cheaper for you depends less on list size than on how early you need real automation. A creator with 8,000 subscribers and one welcome sequence pays nothing on Kit. A store with 2,000 customers and five revenue flows is paying Drip from week three and getting more for it.
| What differs | Drip (as reported mid-2026) | Kit, formerly ConvertKit (as of mid-2026) |
|---|---|---|
| Built for | Ecommerce stores on Shopify, BigCommerce, or WooCommerce. | Creators with an audience: newsletters, courses, digital products. |
| Free tier | None. 14 day trial, then paid at every list size. | Free to 10,000 subscribers, limited to one basic automation. |
| Entry price | Around $39 a month up to 2,500 contacts (as reported mid-2026). | Creator $33 a month billed annually at 1,000 subscribers. |
| Feature gating | Every feature on every tier; you only pay for contacts. | Creator Pro at $66 a month unlocks the top of the feature set. |
| What triggers a workflow | Store behavior: orders, carts, products viewed, lifetime value. | Audience actions: form submits, link clicks, tags, Kit purchases. |
| Revenue reporting | Revenue attributed back to the workflow that drove it. | No revenue attribution; engagement metrics only. |
| SMS | Frozen for new accounts as of 2026; legacy accounts only. | No native SMS channel. |
Automation depth: store events versus audience actions.
Drip workflows start from something that happened in the store. Someone bought, someone left a cart, someone viewed a product three times, a customer crossed a spend threshold. Because those inputs are structured, you can stack conditions on them and build the flows that actually move ecommerce revenue. Drip then reports revenue against the workflow, so you can see which sequence earned what.
Kit workflows start from something the subscriber did with your content. They filled in a form, clicked a link, got tagged, or bought a product you sell through Kit. Chaining those into a launch sequence or a welcome series is quick and the visual builder is easy to reason about. Where it runs out is compound conditions on purchase history, the kind of segment that says bought from this category twice in ninety days but not in the last thirty. Kit also has no revenue attribution, so you can see opens and clicks but not what a flow earned.
Where people sign up, and what happens next.
Both tools own the top of the list, and they own it in different places. Kit puts forms and landing pages on every tier, including the free one, which is why creators with no website at all can run a whole business on it: a hosted landing page, a signup form, a sequence, and a product to sell. Drip does its capture on the store itself through onsite campaigns, meaning popups, banners, and embedded forms that fire on browsing behavior and hand the visitor straight into a workflow with their cart context intact.
That difference shows up in the first week of a migration. Moving to Kit usually means rebuilding your signup surfaces inside Kit. Moving to Drip usually means leaving your storefront alone and letting the integration backfill customers and order history. Drip offers free migration help, which is worth taking, because the value of the tool only appears once the historical order data is in.
The parts you find out in month two.
Drip has no free plan to fall back to, its interface is laid out differently enough from the mainstream tools that there is a real learning curve, the template selection is limited, and users report bugs alongside support replies that can take days rather than hours. The SMS situation is the one to check before you sign anything: as of 2026 Drip has frozen SMS for new accounts, and only legacy accounts still have it.
Kit has no drag and drop email builder and a thin template library. That is partly deliberate, because plain looking emails perform well for creators, but it is a constraint if you want a designed, image heavy retail email. Analytics are shallow, with no revenue attribution. Native integrations number around 50, fewer than the all in one suites. There are no webinars. And the September 2025 pricing change is still the live complaint among users who were on the legacy $15 a month plan.
Which one to pick.
Pick Drip if you run a store and want your email to know what people bought. The revenue aware workflows, the store native segmentation, and the flat everything included pricing are worth the absence of a free tier and the rougher edges around support and templates. Just verify the current price and the SMS position first.
Pick Kit if your revenue comes from an audience rather than a catalog. The free tier gets you a long way, the commerce features mean you can sell without another tool, and the creator network is a real acquisition channel. Accept that reporting is basic and that you are paying by subscriber count on a plan that got more expensive in 2025. If the price change is what brought you here, the roundup of Kit and ConvertKit alternatives covers where people are actually going.
Drip versus Kit, common questions answered.
Is Drip better than ConvertKit for ecommerce?
For a store, yes, in the specific sense that Drip is built on store data and Kit is not. Drip integrates directly with Shopify, BigCommerce, and WooCommerce, so orders, carts, products, and revenue are first class inputs to segments and workflows, and it reports revenue against the workflows that produced it. Kit can tag a subscriber who bought something and send a follow up, but it has no revenue attribution and its automation triggers are built around audience actions rather than catalog and order behavior. If your emails need to know what someone bought and for how much, that gap decides it.
Does Drip have a free plan?
No. Drip has no free tier, only a 14 day trial, after which billing starts at every list size. As reported mid-2026, pricing runs from around $39 a month for up to 2,500 contacts, around $89 a month at 5,000, and around $154 a month at 10,000. Drip publishes one plan rather than a feature ladder, so every account gets the full feature set at whatever contact tier it lands on. Drip blocks price scrapers, so confirm the current numbers on drip.com before you budget.
How much does Drip cost compared to Kit?
Kit is cheaper to start and Drip is flatter as you grow. Kit is free to 10,000 subscribers, though the free tier allows only one basic automation, and its Creator plan is $33 a month billed annually at 1,000 subscribers with Creator Pro at $66 a month, per Kit pricing as of mid-2026. Drip starts at around $39 a month for up to 2,500 contacts as reported mid-2026, with no free tier and no features held back. The honest comparison is not list size but when you need real automation: Kit is free until you need more than one, Drip charges from day one and gates nothing.
Can Kit (formerly ConvertKit) run email for a Shopify store?
It can send to your customers, but it will not know much about them. Kit was rebuilt around creators selling digital products, courses, and paid newsletters, and its native commerce features are for selling those through Kit itself. Store integrations exist but the catalog, order, and revenue depth is not there, and Kit offers around 50 native integrations, fewer than the ecommerce focused tools. Small stores with a strong content and audience motion do run on Kit successfully; stores that need abandoned cart, post purchase, and win back flows keyed to order data usually move.
Does Drip still support SMS?
Not for new accounts. As of 2026 Drip has frozen SMS for new signups and only legacy accounts that already had it keep the channel. If SMS is part of your plan, do not assume it will be available when you sign up; check with Drip before committing. Kit does not offer native SMS either, so if multichannel is a requirement, neither of these two is the tool that solves it.
Where does GetFluxly fit alongside Drip and Kit?
GetFluxly is for SaaS teams, not for stores or creators, so for this particular comparison it is usually the wrong answer. It combines product analytics and lifecycle email in one tool: customer profiles built from your product events, funnels and retention reporting, and automations that send through your own email provider, at one plan of $29 a month priced by the profiles you track. If you sell physical products, Drip or Klaviyo will serve you better, and if you monetize a newsletter or a course, Kit is the stronger tool. GetFluxly only makes sense if the thing you are emailing about is software usage.
Where GetFluxly fits, and where it does not.
Honest version: for this comparison, GetFluxly is usually the wrong answer. It is built for SaaS teams, combining product analytics and lifecycle email in one tool, with customer profiles assembled from your product events, funnels and retention reporting alongside the email, and automations that send through whichever provider you already use. One plan at $29 a month, priced by the profiles you track. If you sell physical goods, Drip or Klaviyo will serve you better, and if you monetize a newsletter or a course, Kit is the better tool. The reason to mention it at all is that a lot of people land on a Drip and Kit comparison while actually shopping for software product email, which neither of these is built for. If that is you, the GetFluxly and Kit comparison lays out the difference in detail.