Attribution
Know which channel actually paid for itself
Stripe revenue lands on the same event stream as your sessions and funnels, so every dollar traces back to the channel and campaign that actually brought the customer in.
Reality check
Signups lie, revenue doesn't.
A channel that fills your funnel isn't the same as a channel that fills your bank account.
Signup count is a vanity number once it stops there. A channel can produce a wall of free trials and still be worth nothing, and another channel can bring in a fraction of the signups and pay for your entire acquisition budget. Without revenue in the picture, you can't tell which is which.
GetFluxly ties Stripe revenue back to the same channel, campaign, and funnel step data that already tracks your sessions. Instead of asking which channel got the most signups, you can ask which channel actually paid for itself, and get a real answer.
How it works
From a Stripe charge to a channel.
Three steps, no separate attribution tool to stand up.
01
Connect Stripe as an inbound source
Add Stripe as an inbound source and GetFluxly starts pulling in charges and subscription events as they happen. No spreadsheet exports, no manual reconciliation.
02
Revenue lands on the same event stream as behavior
Each payment event sits on the same timeline as the pageviews, sessions, and funnel steps that person generated before they paid. Revenue isn't a separate report bolted on afterward, it's part of the same profile.
03
Attribute it back to the channel and campaign that brought the user
GetFluxly walks back through that person's session history to the channel and campaign that brought them in, and credits the revenue there.
Breakdown
Channel and campaign breakdown.
The same revenue, cut three different ways depending on the question you're asking.
Revenue by channel
Total revenue rolled up by channel, organic search, paid social, referral, direct, side by side with signups, so you can compare what a channel costs against what it actually returns.
Revenue by campaign
Break a channel down into individual campaigns. A single paid channel can hide one profitable campaign and several that lose money, and that's where revenue by campaign shows it.
Revenue by funnel step
See where in your funnel revenue-generating customers behave differently from everyone else, and which step correlates with someone becoming a paying customer instead of dropping off.
The model
Last-touch by default.
GetFluxly credits revenue to the last channel and campaign a person touched before they converted. It's a model, not ground truth: first-touch and multi-touch models would tell a different story, and no attribution model captures every influence on a decision that took weeks and several visits.
We chose last-touch because it's the model that's easiest to trust. It answers the question you're usually actually asking, which is what this person did right before they paid. If you need multi-touch, treat this as a starting point, not a final word.
See the whole revenue picture.
Revenue attribution sits on top of the same analytics and funnel analysis GetFluxly already tracks. Check pricing to see what's included.
FAQ
Questions, answered.
Does revenue attribution require Stripe?
Yes, Stripe is the supported inbound source for revenue today. Connect it once as an inbound source and GetFluxly starts attributing charges and subscription events automatically.
What attribution model does GetFluxly use?
Last-touch by default: revenue is credited to the channel and campaign a person touched last before they converted. It's a model, not a perfect record of every influence on the decision.
Can I see revenue by campaign, not just by channel?
Yes. Channel is the rollup, campaign is the breakdown underneath it. Both read from the same underlying event data, so a channel and its campaigns always add up.
Does this replace Stripe's own reporting?
No. Stripe still owns billing, invoices, and payment records. GetFluxly adds the marketing side: which channel and campaign a paying customer came from, tied to their session history.
Does revenue attribution work with funnels?
Yes. Revenue by funnel step shows where in your funnel revenue-generating customers diverge from everyone else, alongside the channel and campaign breakdowns.